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A Ngonista Event

Vietnam Wine & Spirits Conference 2026

Where Vietnam’s Wine & Spirits industry meets, shares and grows.

📅 September 24, 2026 📍 Amor Resort – 61A Nguyen Van Dau, Binh Loi Trung (Binh Thanh) HCMC

Vietnam Wine & Spirits Conference 2026 is a professional event organized by Ngonista, bringing together the people shaping Vietnam’s Wine & Spirits industry – from importers, distributors, brands, restaurants, hotels, sommeliers, bartenders, chefs and retailers to the industry’s experts and creators.

Organized by

Organizing Partners

Venue Partner

An Industry In Motion

Vietnam’s Wine & Spirits market is entering a new era.

  • Consumer behavior is changing.
  • A new generation of customers is redefining how we drink and dine.
  • Vietnamese Spirits are seeking their place on the international stage.
  • Digital, social media and content are changing how brands are discovered.
  • F&B faces new opportunities – and no shortage of challenges.

So where is Vietnam’s Wine & Spirits industry heading?

Vietnam Wine & Spirits Conference 2026 was created to ask these questions together, share perspectives and uncover new opportunities for the industry.

One Day. Two Experiences.

An afternoon of professional connection, an evening of inspiration.

Designed to connect industry professionals in the afternoon and deliver an inspiring Wine & Spirits experience in the evening.

13:00 – 17:00

Wine & Spirits Conference

For industry professionals. A space for meaningful conversations about the market, brands, consumers and the future of the industry.

The future of Wine & Spirits in Vietnam

Market insights & consumer trends

Building Wine & Spirits brands

How media is reshaping Wine & Spirits

Vietnamese Spirits: from local roots to the global market

The new generation of consumers

Business opportunities in Wine, Spirits & F&B

18:00 – 20:30

Wine & Spirits Experience

An evening of tasting for lovers of wine, spirits and experiences – connection, tasting, music and good energy.

Tasting

Music

Networking

Afternoon Schedule

The Afternoon Program

13:00 – 13:30

Welcome guest and Booth exploration

13:30 – 14:00

Media & Marketing Dynamics in Wine & Spirits

by Phuong Maxy

14:00 – 15:15

Vietnamese Spirits Masterclass

Limited – 50 seats

15:30 – 15:45

Wine market insights: Southeast Asia & Vietnam

by Prowine Asia

15:45 – 17:00

Panel discussion

From Challenges to Opportunities: The Future of Wine & Spirits in Vietnam

18:00 – 20:30

Wine & Spirits Experience

Tasting and networking

Vietnamese Spirits Masterclass

From Vietnam To The World

Vietnamese Spirits are entering a new chapter – one where indigenous ingredients, traditional techniques and creative thinking are giving Vietnamese spirits an entirely new identity.

Guests will explore the diversity of Vietnamese Spirits – from rice liquor, fruit spirits, Gin and Rum to Whisky – meet the founders in person, taste the products and hear the stories behind each brand’s journey.

Rượu Làng

Mầm Distillery

Về Để Đi

50

Seats reserved for F&B professionals

Three brands. Three stories.
One rising wave of Vietnamese Spirits.

Vietnamese Spirits Masterclass

Meet The Founders

Madame Mầm

Founder, Mầm Distillery

Madame Mầm

From cultural journalism to craft distilling – a new map of Vietnamese flavors from indigenous fruit.

Dr. Michael Rosen

Founder, Về Để Đi

Dr. Michael Rosen

An independent craft distillery challenging the idea that great whisky only comes from Scotland.

Phoebe Trần

Founder, Rượu Làng

Phoebe Trần

From a global tech career to building a Vietnamese rice spirit brand for the world.

Phạm Tiến Tiếp

Brand Ambassador, Rượu Làng

Phạm Tiến Tiếp

Diageo World Class Vietnam Champion – one of the most creative faces in cocktails today.

The Voices Shaping The Industry

From the World to Vietnam: Experience and Case Study in the industry

Panel Discussion
Lê Hoàng Khánh Vi

Lê Hoàng Khánh Vi

Vice President, Vietnam Sommelier Association
Beverage Director, Nén Group

Nimmi Malhotra

Nimmi Malhotra

Wine & Spirits Judge and journalist (The Drinks Business, Decanter)

Renee Zhao

Renee Zhao

Marketing & Communications Director, ProWine Asia

Jack In Bartender

Jack In Bartender

Cocktail Judge & Influencer

Mary Vu

Mary Vu

Co-founder, MAD Wine Bar

Nguyễn Thanh Dung

Nguyễn Thanh Dung

Head Sommelier, Marketing Director of WINECELLAR.VN

Phuong Maxy

Phuong Maxy

Founder, Ngonista

More Than A Conference

A meeting point for the people shaping the industry.

Importers & Distributors

Wine & Spirits Brands

F&B Leaders

Restaurant & Hotel Owners

Sommeliers

Bartenders

Chefs

Retailers

Educators

Media & Content Creators

Build relationships. Exchange ideas. Discover new brands. Find new opportunities.

Event Gallery

Moments from Ngonista & the Wine & Spirits community.

The Evening Experience

The World Of Wine & Spirits

Wine. Spirits. Sake. Cocktails. Music. Good energy.

An evening for wine lovers, spirits enthusiasts and experience seekers.

– Taste a curated selection of bottles.

– Discover new flavors.

– Meet people who share your passion.

– Music. Conversation. Good energy.

The evening experience - raising a glass of wine

Tickets

Choose the experience that fits you.

Afternoon

Wine & Spirits Conference

350.000đ

VSA members: Free

Includes Conference + Masterclass (limited to 50).

Evening

Wine & Spirits Experience

689.000đ

VSA members: Free

Tasting, networking & music.

Free for members of the Vietnam Sommelier Association.

Event Information

Vietnam Wine & Spirits Conference 2026

📅 September 24, 2026

Amor Resort – 61A Nguyen Van Dau, Binh Loi Trung (Binh Thanh) HCMC

👥 Professionals & Wine LoversProfessionals, sommeliers, bartenders, chefs & enthusiasts

🍷 Two ExperiencesAfternoon conference & evening tasting

or email info.ngonista@gmail.com · +84 822 434 246

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