WINE MARKETING SPECIALIST
Representing a new generation of Vietnam’s wine professionals, Bao Anh Nguyen is among the young voices making wine more approachable for Vietnamese consumers through a modern, culturally relevant perspective.
Having spent seven years living, studying, and working in France, Bao Anh experienced wine not simply as a beverage, but as an integral part of everyday life, gastronomy, and culture. Combined with more than a decade of studying and exploring wine, and holding a WSET Level 3 certification, he has built a solid foundation in wine knowledge while developing a deep appreciation for its cultural significance.
Driven by a passion for sharing what he has learned, Bao Anh founded Ăn Ta Uống Tây, a content platform dedicated to wine education, wine culture, and, most notably, pairing wine with Vietnamese cuisine. Through accessible storytelling and practical insights, he hopes to make wine less intimidating and demonstrate that great wine can naturally complement the familiar flavors of Vietnamese food.
Nguyen Bao Anh currently serves as Marketing Director at Thien Linh Wine, where he combines his expertise in marketing with his passion for wine to promote wine culture and inspire a broader appreciation of wine among Vietnamese consumers.
To Bao Anh, wine is far more than tasting techniques or technical knowledge. It is a medium that connects people, culture, and gastronomy. This philosophy has made him one of the emerging voices shaping a new generation of wine professionals in Vietnam.